Why You Can Eat “Perfectly” All Week… And Still Lose Control On The Weekend
It’s a Friday night, and you’ve just devoured half a block of chocolate … again. You think to yourself, “Why do I always lose control? I’ve been eating so well all week.”
This is a pattern that plays out almost every single week for millions of women around the world…
Monday rolls around, and you promise yourself that this week will be different; you’ll eat healthy and work out every day. You’ve been noticing extra weight around your hips lately, and you feel gross and a little bloated, so you want to make sure that you’re really good this week so you can start to lose weight and feel a bit better in yourself.
And the week starts off well... Your eating is squeaky clean and everything is going according to plan for the first couple of days. Then, as Wednesday or Thursday rolls around, some food noise is starting to creep in… You’re starting to think about food all the time, stress about how much you’re eating, and crave certain foods that you know you shouldn’t have. This food noise gets worse and worse over the next couple of days, and then finally, on Friday or Saturday, you’re tired and can’t deal with it anymore…
Maybe you’re a little drunk, emotional or just eating out with friends. But something triggers you and causes you to say “f*ck it” to your diet and reach for some chocolate. It starts with just two squares, then 4, then 8 … and before you know it, half the block is gone, and now you feel guilty and feel like a complete failure. You feel like all that hard work you put in throughout the week has been ruined. But then, you promise to get back on track again next week, and this same cycle repeats itself over and over again.
This is what’s known as the binge-restrict cycle.
The Binge-Restrict Cycle
The binge-restrict cycle is something that’s regularly experienced by around 15% of women worldwide. Although it’s incredibly common, it can be debilitating and exhausting for many women. It can destroy their confidence in themselves and their bodies, and can have a big impact on their physical health in the long run.
When you learn how to break free from this cycle, you’ll stop the food noise in your head, your weight will stabilise (or even drop), your body image will improve, you’ll have a lot more energy … and because of all this, you’ll probably be a lot happier (I know I was much happier once I improved my relationship with food).
This Is Not A Discipline Problem…
It’s such a common misbelief that if you had more discipline or willpower, you’d be able to stop overeating and stick to a diet. And if you ever open up about your food struggles to your friends, family, or even your partner, often they will say the same kind of thing: “You just need to work on your discipline and remove these foods from the house.”
The truth is, you could be the most disciplined person in other areas of your life (work, family, relationships, etc.), but when it comes to food, you might feel like you have no self-control. People who haven’t struggled with food (and food noise) themselves simply can’t understand why this is.
My boyfriend at the time was exactly the same when I was going through my own food struggles a decade ago. He simply couldn’t understand why I wasn’t able to stay disciplined and just stop thinking about food.
I tell you this because I want to show you that you’re not broken… and just because you struggle with food, it doesn’t mean you’re not an absolute badass in other areas of your life.
In fact, in my career as a Nutritionist and Food Freedom Specialist, I’ve worked with thousands of women who are high performers in the workplace or have raised amazing children, yet secretly struggle with food and the binge-restrict cycle behind the scenes.
That being said, just because it’s a common issue suffered by hundreds of millions of high-performing women, it doesn’t mean that you have to just accept it and live with it for the rest of your life.
Your Life Could Look Totally Different…
What if I told you that there is a better way to live your life... a life free from all the food noise, the overeating and the poor body image?
What if I told you that it’s possible to eat out with friends or enjoy random desserts you didn’t plan for without constantly stressing over calories (or mentally tracking everything)?
What if I told you that it’s possible to stop all the food noise in your head, stop the overeating/bingeing and live a life free from food stress … without gaining weight or forgetting about your fitness goals?
I know that this is possible because I’ve done it myself. About a decade ago, I used to struggle mightily with disordered eating patterns and constant food noise. In fact, I remember bursting into tears at the supermarket one day because they were out of turkey breast mince, and I was too scared to get chicken breast mince because it was higher in calories.
I was a qualified Nutritionist and conscious about my health, but I took this way too far … to the point of being unhealthy. I would track every calorie, was anxious to eat out with friends and would normally only eat food I made myself. The only time I ever ate ‘dessert’ was when I made a healthier, low-calorie version.
I had terrible food noise and would constantly overeat/binge whenever I was around anything unhealthy (e.g., chocolate, cake, etc.). I was unhappy, moody, tired all the time, and even lost my period. I knew I needed to change … and so, I did…
I broke free from the binge-restrict cycle and the constant food noise. Now I fuel my body properly, honour my cravings, have a little dessert every night and have an awesome relationship with food. I feel happier, stronger and have more mental energy to focus on more important things (work, relationships, etc.).
And the craziest part is that my body barely looks any different from how it looked in my disordered eating days.
And this is exactly what I’ve helped thousands of women around the world to achieve over the past decade throughout my career as a Nutritionist.
It doesn’t matter if you’re underweight, healthy weight or overweight … anyone can struggle with food noise and the binge-restrict cycle. Disordered eating behaviours don’t discriminate based on body size.
You can break free from this cycle and live a life free from food noise. This is how…
How To Break Free From The Binge-Restrict Cycle
After working with thousands of women as a Nutritionist, I developed the single most effective, fool-proof method to help women end food noise and break free from the binge-restrict cycle. I call it the Undiet Method.
The Undiet Method is wildly effective because it focuses on 3 key pillars…
1. Finding The True Root Causes
99% of the time, the true reason for food noise and overeating/bingeing isn’t what you’d ordinarily think. It’s not just about what you’re eating or not eating. Most of the time, you have to look deep within yourself and unravel many layers of habits, beliefs, and patterns that have been quietly shaping your relationship with food for years… without you even realising it. Then, once you’re aware of the true root causes, you can work on fixing them. Obviously, these are going to be different for everyone, which is why the next key pillar of the Undiet Method is important.
2. Hyper-Personalisation
You can’t expect good results if you’re following generic advice from ChatGPT or even a regular dietitian/nutritionist. You need someone in your corner who you work very closely with and who knows you super well. Only then will you be able to implement hyperpersonalised strategies that actually help you get good results. And that brings me to the final pillar of the Undiet Method…
3. Super In-Depth Accountability & Support From An Expert
Having hyperpersonalised strategies and plans isn’t enough to get good results. You need someone in your corner who can hold you accountable … someone who can guide you … someone who you can turn to whenever you struggle. It isn’t enough to see a dietitian, nutritionist, or therapist once a week (or even less). You need to have access to someone every single day through voice/text message so that they can help you work through any issues you’re facing, before those issues turn into a binge.
If you follow these 3 pillars, you can expect to break free from the binge-restrict cycle and end the food noise in a matter of weeks.
In fact, when you work with my team and I at The Undiet Company (creators of the Undiet Method), we actually guarantee this.
If we can’t help you to completely stop bingeing/overeating and end the food noise, we’ll give you a full refund. That’s a promise.
And we can offer this because we’re so good at getting our clients amazing results. In the past couple of years, we’ve helped more than 800 women around the world to heal their relationship with food.
And if you want to achieve the same, then the next step is to book a 100% free Food Freedom Support Call.
Take Our Free Quiz To Find Out If You Struggle With Binge Eating
If you’ve made it this far, I’d strongly recommend taking our free 2-minute quiz to see whether you struggle with bingeing/overeating… or if you’re just overthinking things.
It’s confidential, quick, and will give you instant clarity about your relationship with food; and based on your score, we’ll provide tailored recommendations to help you.
Click below to take the quiz and find out where you stand 👇
Questions I Frequently Get Asked
“Why Can’t I Just Use GLP-1 Or Other Medications To Stop The Food Noise & The Overeating?”
Medications like GLP-1 can turn the food noise volume down for a while and reduce your appetite, but they don’t solve the root cause of the binge-restrict cycle.
Which is why, for most women, the food noise and overeating tend to come back once the medication stops… or sometimes even while they’re still on it.
And since these medications should only be taken for relatively short periods of time, it’s super important to work on fixing the underlying root causes of the binge-restrict cycle. If you don’t do this, you’re likely to just go straight back into the same cycle once you stop taking the medication.
That’s why the Undiet Method is so powerful. It treats the root causes … not just the symptoms. It’s like taking painkillers versus actually fixing the source of the pain.
“I Feel Like I’ve Tried Everything And Nothing Works For Me.”
Awesome! That means you’re exactly where most of our clients are before they sign up to work with us. Probably around 50-60% of our clients have already seen Nutritionists, Dietitians, Psychologists, Personal Trainers, done online courses, even hypnotherapy … We are exactly who people come to when they feel like they’ve tried everything and nothing has worked for them in the past to break free from the binge-restrict cycle.
Compared to other businesses and options available in this space, we consistently get the most amazing results for our clients … and that’s why we can offer that money-back guarantee that I mentioned earlier.
If you’re only just realising that this is a problem that you need to solve, then that’s also great news. Because when you work with us, you can fix this issue right away and skip the years of trying a bunch of different methods that don’t work very well.
“How Much Do Your Services Cost?”
We have a number of different products and services available, starting from $70. On your Food Freedom Support Call, we’ll find which of our services/products is the best fit for you.
“Do I Really Need Help, Or Should I Try To Fix This On My Own First?”
Of course, like with anything, you can try and fix this on your own. But many people have been stuck in the binge-restrict cycle for months, or even years. Most of the time, continuing on your own will just get you more of the same result. Within just a few weeks of working with us, you should be able to break free from the binge-restrict cycle and see some pretty epic results.
Plus, when you book a free Food Freedom Support Call with us, you’re not obligated to buy anything. If you’re unsure if you need help or are on the fence, we can just have a chat and see where you’re at. No pressure either way.
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