The Binge Eating Nutritionist
The Story of The Undiet Company and its founder, Mikaela Schifferle.
Who Is The Undiet Company For?
The Undiet Company is for women who are sick of constantly jumping on and off diets and are ready to stop letting food control their lives.
We help women who struggle with their relationship with food. They might binge eat, emotionally eat, overeat regularly, struggle with food noise, feel anxious about eating unhealthy foods, etc.
We used a unique science-backed approach called the Undiet Method, which is much different (and much more effective) than what other nutritionists, dietitians and therapists traditionally teach.
Started In 2018 In Melbourne, Australia
Previously known as KJ Wellness, The Undiet Company was founded by Mikaela Schifferle in 2018. Starting out as a healthy meal delivery service, Melbourne residents could order portioned healthy meals for the week that were developed and prepared by a qualified nutritionist.
Then, in 2019 The transformed into a business that primarily focused on helping people lose weight in a sustainable manner.
3 years later, in 2022, The Undiet Company changed its business model once again and transitioned to a business that specialises in helping people stop binge eating and heal their relationship with food. This is where Mikaela's passions most strongly lie.
As the business grew and we expanded our team, we made the decision in 2024 to rebrand from KJ Wellness to The Undiet Company.
About Mikaela Schifferle
My name is Mikaela Schifferle and I'm the founder of The Undiet Company and The Health Coach Growth Hub. Here's what you need to know about me...
I'm a former yo-yo dieting fanatic turned qualified nutritionist and 'un-dieting' activist. But I haven't always believed in the powers of 'un-dieting' (aka ditching diets).
In fact, I spent many years as a weight loss specialist and even spent a big chunk of my career working with one of the world's biggest weight loss companies (Weight Watchers). I also founded my own weight loss business that focused on using evidence-based nutrition to help people lose weight in a more sustainable manner.
But even then, I saw the terrible effects that weight loss obsession can have on people...
Countless times, I saw weight loss journeys destroy people's relationships with food and greatly affect their mental health. People who used to be happy and healthy became dangerously obsessed with food and started bingeing and heavily restricting certain foods. This obsession affected their social lives and their relationships and ultimately led to long-term mental health and body image issues.
It was really sad to watch. And as someone who spent every day of my life in the weight loss industry, I was also facing similar issues myself...
I was in a constant cycle of restricting and binge eating, and had so many rules about what I could and couldn't eat. I was always anxious to eat out with friends and was religious about checking the nutritional label of everything I put in my body (always looking for the lowest calorie options).
It was exhausting and ... to be honest ... I wasn't very happy.
Since 2019, I've been on a journey to heal my own relationship with food ... and I'm thankful to say that the journey has been a massive success!
Now I'm someone who lives a healthy, balanced lifestyle and feels amazing. I eat ALL foods, never skip a meal (including dessert), and yet, I still look pretty darn good. I also feel much happier, much stronger, and have significantly improved my body image and confidence.
Now it's my mission to help other women, who have been burned by dieting, achieve something similar. I've already helped more than 800 women heal their relationship with food ... and now, I want to help you too!
We Help Women Worldwide
The Undiet Company is an online business that helps women worldwide stop binge eating and heal their relationship with food.
All our services are delivered online. All our staff members work remotely and we have clients from all around the world. We have qualified dietitians and nutritionists living in different countries and working across different time zones.
Ready To Stop Letting Food Control Your Life?
If you're ready to join the other 800+ women who we've helped to stop binge eating and take back control over food, the next step is to book a free Food Freedom Support Call with one of our experts.
This is a 100% free consultation which gives us a chance to chat and see which of our services will be best for you. Click below to book.
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